Winter in Mocsow

at Vorobyovy Gory

About the Project

"Winter in Moscow" is a multimedia New Year's project by the Moscow City Government. The main venue is the Moscow Pioneer Palace on Sparrow Hills. The centerpiece concept for the venue is a full-scale outdoor multimedia installation — not a decorative addition to traditional New Year's décor, but an independent artistic form in its own right. The concept was developed by Maria Gudkova, a multimedia artist. As part of the project, the following elements were created on the grounds of the Pioneer Palace: a mapping show projected onto the building's façade, an "enchanted forest" featuring holographic animals (125 species from the Russian Red Book, modeled from camera trap photographs), an installation simulating the Northern Lights through projection onto fog, and an interactive multimedia bonfire with real physical heat. The entire system operates in automatic mode and generates unique visual content — a full cycle runs for six hours.

About the Author

A Creative Director specializing in museum and exhibition projects for government initiatives. Over nearly 10 years in the field, she has created more than 300 unique events, including permanent museum exhibitions in Russia and abroad attended by heads of state — among them President of the Russian Federation Vladimir Putin, President of Turkey Recep Tayyip Erdoğan, President of the People's Republic of China Xi Jinping, and Federal Chancellor of Austria Karl Nehammer. Her core expertise lies in the end-to-end development of projects — from initial concept through to final delivery — built on a foundation of global positioning.

• Spatial and conference concept development
• Full-cycle brand identity creation
• Public acceptability enhancement (tailored to project objectives)
• Advertising campaign development
• Original audiovisual content production
• Design concept development and positioning
• Multimedia exhibition implementation

Maria Gutkova